Competition:

Competitors are such entities who are rivals in the market or any organization, they always have a motive of walking ahead of the entity/person against it. By overtaking them in terms of market share, audience reach and various factors.

There is always a desire to be the “red cherry” of the market, thought the product /service offered may be the same but the way of projecting it in terms of packaging , branding , pricing , positioning may be entirely different.

Direct  Competition : When the competition is in the same field with the same kind of product.

Indirect  Competition : When the competition is in terms of substitute available in the market for the product in question.

Himalaya’s competition :

The face wash market is filled with variety and variance. Himalaya itself has a variance of face washes, which cater to different problems.

The major threat to Himalaya in the market is 'clean and clear foaming face wash' and 'safi' which offers more or less the same solution to acne problems. Still Himalaya manages to maintain its market share by banking on its herbal and ayurvedic properties, strong marketing strategy, affordability, availability and most importantly excellent brand trust and loyalty.