The 3 C'sconcept.
The 3 C's of marketing stands for customer, companyand competition with the customer being at the head of the pyramid or the prime focus of of the company and the competitors.
The product level is on the other hand consistes of the core benifit,basic product, expected product, augmented product and potential product.
The linkage is between the customer and the core benifit as it is the customer who has the requirement and the company tries to fullfill the requirement.
Himalaya neemface wash identifies the requirement of the audience to cure the painfull pimples and blemishes and give a proper cure and prevention source to it.
The Basic product
Basic product is given by the company in order to fullfill the reqirement of the audience and the company comes upwith the most basic solution to the problem.
The expected product belongs to the customer as the customer has once used the product and is aware of its benifits now it wants a better version of it hence now the company comes up with new variations in the sameproduct.
The augmented product various competitors now come upwith different variations and try to be the red cherry to sel ltheir product.
The 3 C's of marketing stands for customer, companyand competition with the customer being at the head of the pyramid or the prime focus of of the company and the competitors.
The product level is on the other hand consistes of the core benifit,basic product, expected product, augmented product and potential product.
The linkage is between the customer and the core benifit as it is the customer who has the requirement and the company tries to fullfill the requirement.
Himalaya neemface wash identifies the requirement of the audience to cure the painfull pimples and blemishes and give a proper cure and prevention source to it.
The Basic product
Basic product is given by the company in order to fullfill the reqirement of the audience and the company comes upwith the most basic solution to the problem.
The expected product belongs to the customer as the customer has once used the product and is aware of its benifits now it wants a better version of it hence now the company comes up with new variations in the sameproduct.
The augmented product various competitors now come upwith different variations and try to be the red cherry to sel ltheir product.
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