PRODUCT  :

Product hierarchy :

      The product hierarchy stretches from basic needs to particular items that satisfy those needs. Six         levels can be characterized.

Need  Family : the core need that is associated with a product

  For Himalaya the need family is personal health care

Product family : Comprise of all the product classes that can satisfy core need with reasonable effectiveness.

   For Himalaya the product family is skin care and cosmetics.

Product class : A group of product within a class that is recognized as having a certain coherent function.

  For Himalaya the product class is soap face wash, moisturizer, petroleum jelly etc

Product line : a group of product within a particular class because they are closely related as they perform similar function, as they sold to same customer segment and have more or less the same marketing strategy.

   For Himalaya the product line is Himalaya face wash, scrub, face pack etc

Product type : A group of item within a certain line that share one of several possible forms of the product.

  For Himalaya the product type is Himalaya neem face wash, for acne and pimple, Himalaya lemon grass face wash for oily skin, Himalaya kesar face wash for fair skin.

Item : A distinct unit within a brand distingusible by size, appearance, price etc.

  For Himalaya the item or SKU is its availability in various sizes, various prices etc.

PRODUCT   MIX  :

A product mix or product assortment is a set of all products an items a particular seller offers for sale.

  

width : refers to the different product  line the company carries.

Himalaya has arrange of herbal products right from health care medicines to personal care products.

 length : refers to the total number of items in the mix.

Himalaya has a total of 30 items in the set of products the company sells.

Depth : Depth of a product refers to how many variance are offered on each product.

Himalaya offers at least 10 on each product. It has face wash based on neem, kesar, lemon grass etc.