Product  Life  Cycle :

Product life cycle as the name implies refers to the entire cycle a product takes right from the time its launched till it declines. Different strategies and business models are taken into consideration in different stages.

The launch : The product is introduced with rigorous advertising and promotions and the focus is to build the brand and the product .

The Growth phase : Sales now start to grow, prices now come down to attract more consumers and focused marketing strategies are applied. Profits start to come in.

The Maturity Phase : Product now reaches the stage of maturity there is lesser sales, profits start to decrease. In order to revive the product many brands come up with variations in the product, it may be different packaging, different kind of endorsements etc.

The Decline Phase : The product at this stage starts to loose its appeal and audience control. Profits turn into losses. The product gives in to the stiff competition and may be forced to close in the future due to decline its market share, sales and losses.

Himalaya Neem Face Wash :

Is at its growth phase right now, it has attained a market share of 40% and now aims at maintaining it, sales are going high with high visibility. Various innovative forms of marketing is being used to promote the product. Himalaya has a strong hold at the OOH and other forms of advertising.  Neem is itself a variation of the Himalaya face wash range, hence no more variation has been introduced to this for the time being. It has its loyal group of satisfied consumers.