Buying   Process :

A lot of thinking process goes into buying any product. First it starts with identifying the problem.

The second step would be to search for possible solutions, which would result in many options or alternatives.

The third step would to select from those possible outcomes and comes to an affordable, readily available solution.

The fourth step would to be to make the purchase and use the product/service.

The final step is the post purchase behavior.

 

Buying behavior of Himalaya’s Consumers :

To identify the problem of acne, pimples, blemishes and search for a readily available, hassle free solution. There are thousands of remedies for acne and pimples but Himalaya by far has given the best solution to its consumers in terms of results and quality.

 In terms of affordability and availability  as well,  Himalaya has proved its worth and has a reach of more than 40% of the market. Himalaya’s customers reach out to it every time they are out of its stock and continue to use it again and again proving their loyalty towards the brand Himalaya.