Customer  Value:

Customer value is the value or worth that the consumers desires or perceives before and after using a product / service.

Customer Value is the most important aspect that a company looks to achieve , it is for this value that the product is accepted and owned by the consumers and ultimately earns the loyalty of the audience it caters to.

Customer value is of two types:

 

 

a) Customer perceived value :  The value that a customer perceives he/she would receive by looking into the branding, packaging and the advertising of the product/service which may or not be satisfied after use of the product/service.

b) Customer desired value:  Refers to the value the customer desires after paying the price for the product/service, in terms of its quality, satisfaction, brand name, required results etc.

 

Himalaya’s  (neem face wash)  customer value:

Quality :  Himalaya successfully manages to satisfy its consumers with best results. An acne free face and freedom from the pain of pimples and the fear of it occurring again. Its antibacterial and anti inflammatory properties help cure the pimples and blemishes.

Availability:  Himalaya neem face wash comes in different shapes and sizes from 5ml sachets to 200ml ones. It ensures its availability right from the small grocery stores to mega marts to medical shops.

Affordability :  Himalaya’s pricing starts from Rs55/- and goes upto  Rs150/-. It is very much affordable and can be easily afforded by the non earning batch of customers as well who have their pocket money as their source of livelihood.