BRANDING

                  

The brand is an identity, a sense of belonging for the people who are loyal to it and use it. It distinguishes one seller with the other. Brand can a logo, sign, tagline etc. It is associated with the promises the company offers to make. Brand is the face of the company which has close association with its customers.

Himalaya logo is a visual identity of the brand Himalaya.

1. The leaf that forms the crossbar of letter 'H' evokes companies focus on herbal healthcare.
2. The vibrant orange colour of the leaf signifies warmth, vibrancy and commitment to caring.
3. The teal green colour represents proximity to nature.

Hence Himalaya associates itself with every thing it promises to give.


BRAND  EQUITY :

                   

Himalaya associates itself with:

1. Availability
2. Preference
3. Loyalty
4. Awareness
5. Familiarity
6. Image and personality
7. Associations.

Himalaya is a 1000 crore brand growing at a CAGR of 26% in India and 35% internationally. Its skin care division grows at a rate of 30-35% every year. That is power of the brand Himalaya today.