SALES  MANAGEMENT :

       Any activity that is aimed to promote customer purchase is known as sales. Sales is directly related to the profit a company makes which is directly related to converting demand into revenue. Sales include features like accessing customer needs, presenting product features and benefits to the customers etc.

Sales  management :

        Sales management is a business strategy to focuss on the practical application og the sales techniques and the management of other sales operations.

Sales  planning :

         Sales planning involves setting up a strategy to increase profit based sales target, sales                 forcasting, demand management and execution of the sales plan formulated.

            

Sales  funnel :

·                  Awareness – relates to brand recall, where the message of the brand is communicated by the company and captured by the consumer

Himalaya has a very high brand recall or awareness among its consumers because the easy and chemical free way of getting rid of pimples and acne is Himalaya neem face wash.

·             Leads – A lead is a prospect that meets specified criteria as determined by the sales and marketing team.

Himalaya neem face wash establishes itself as mass product where a teenagers suffering from pimples and acne can use it and an adult can also use it for its ayurvedic benefits.

·             Prospects – Prospects are the specific target groups that are motivated and influenced to purchase the product.

Himalaya currently focuses on college going young girls who suffer from pimple and acne problems.